Everyone (or mostly Apple fanboy) is not happy with the event that had been organised by Apple at Cupertino just now. Most of the press and people who follows up live blogs or tweets regarding the event were disappointed because they waited for so long to hear any bit about iPhone 5, but were presented only with iPhone 4s.

The event also covers (or re-covers) the functions and features available in iOS 5, which also due for final release soon enough. Ok, lets take a few positive insight upon the show done by Tim Cook and the team members.

Personally, I would say that Apple is now in the lead for AI (Artificial Intelligence), powerful gaming device (in a smartphone), superior Point-And-Shoot camera, and endless of possibility in real-world usage. Apple has start a new Chasing Up game among its competitors. Wake up guys!

People will quote here and there, saying that Apple has lost to the battle of Voice-based interaction within a smartphone. But, would you agree if I say Apple has done it better than the others? You might call it is the Apple effect onto SIRI. They engineered the AI capability into the system level and I was never impressed by voice assistant, until SIRI by Apple. You just have to admit that SIRI is awesome, and spooky.

Or maybe, you’re afraid to admit because this might be the birth to Skynet.

Next, powerful gaming device. Ops. Did I hear anyone stuck while playing Angry Bird on Android? Or you just have to miss the game because you’re on BlackBerry? Or it is damn hard to find quality 3D games on any smartphone device other than iOS? Dual core processor, together with dual core graphic performance just nailed every single gaming device out there. Haven’t you heard about FIFA 12 for iPad and iPhone?

How about a camera phone? I would say Apple might be late into the megapixel marathon, but they just don’t even care how big is the megapixel of the competitors’ camera because for them, quality is the first issue. Even though you smartphone is occupied with 12mp, with crapy apps and imaging processor, things are as bad as low end camera phone. Boo.

The reason why this post entitled The Chasing Up Game is because Apple always years ahead of their competitor. They always did it better than the others. The non-Apple company always brags about their multicore processors, huge screens, huge camera resolutions, high speed internet capability. But, does this hardware story really up to the real world application? How about the operating system which operates the hardware and handles the user experience of using the device in the real world situation?

I might writing here as a fanboy, but watch closely people. Use the tools that really stand up to its point. Not just for the sake of :

“I don’t wanna be Apple user because I’m not an Apple fanboy” or

“I’ll supporting anything that play against Man United”.

Be brilliant.